It seems that more and more, people are looking to the blogosphere as a viable marketing tool. It makes sense if you think about it. Many different “voices” all promoting something – it’s quite powerful.

I recently ran across this site – www.blogactionday.org. As the organizers put it:

On October 15th, bloggers around the web will unite to put a single important issue on everyone’s mind – the environment. Every blogger will post about the environment in their own way and relating to their own topic. Our aim is to get everyone talking towards a better future.

It certainly is an interesting idea, everyone talking about one subject…we’re anxious to see how it turns out.