For Elective Medical Marketing, we chose to use WordPress as the engine to drive the site. WordPress met our objectives of updatability, search engine optimization, and scalability. A great deal of customization had to be done to get the desired result, but in the end, some handy plugins and some crafty coding (and a bit of work) got us where we wanted to go. Ecommerce on the site is handled through WordPress as well, allowing a one-stop web interface for all admin functions. We’re very pleased with how this project turned out.