Tell me about your project—we'll figure out if it's a fit and what the next step looks like.
I help established businesses figure out where AI actually fits—and then I build it. 20+ years of brand, web, and product thinking, now pointed at what's next.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.Hans Hofmann
Most businesses know AI matters but don't know where to start—or they've started and it isn't sticking. I bridge that gap: strategy first, then working software built into your actual workflow.
Request an AI Readiness ReviewFigure out where AI creates real value in your business—not where it sounds cool. Walk away with a clear, prioritized plan.
Custom AI agents that stay on-brand and plug into your existing tools—CRM, site, support, internal ops.
Connect your stack with smart automations that actually save time. APIs, webhooks, and AI tied together.
A focused review of your tools, data, and goals. You'll know exactly what's possible and what to do first.
Purpose-built AI that serves your product and stays on-brand. Not chatbots for show—tools that move the needle for your team and your customers.
Full design-to-code in one place. WordPress, React, custom stacks—whatever fits the goal. Sites and apps that are intentional, functional, and built to last.
Connect your site to your CRM, your CRM to your workflows, and everything to the tools you already use. The plumbing that makes businesses run smarter.
Sometimes you need a plan before a build. I'll help you figure out what to invest in, what to skip, and how to get there—brand, tech, and AI included.
Whether it's an AI integration or a site rebuild, the shape is the same—start with clarity, build with intention, ship something real.
We talk about what you're actually trying to solve. No assumptions, no pitch deck—just figuring out what matters.
A clear plan with priorities. For AI work, that might be a readiness audit. For web, a design direction. Either way—you see it before we build it.
Working software, not slide decks. I build in short cycles so you can see progress, give feedback, and launch with confidence.
AI isn't theoretical here. This is a real product I designed, built, and shipped.
I work best with people who have a real business and a real question. Here's who I tend to help most.
You've seen the demos and read the headlines, but you're not sure what's real and what's hype for your specific business. You want an honest assessment, not a sales pitch.
You signed up for a few things, maybe got some demos, but nothing integrated into your actual workflow. You need someone who can connect the dots between the tech and how your team works.
Your website works fine, but it could be doing so much more—connecting to your CRM, automating follow-ups, or using AI to serve customers better. You want a builder who thinks about the whole system.
You're tired of hiring a designer, then a developer, then an AI consultant. You want one person who speaks all three languages and can ship something that actually holds together.
From startups to enterprise tech to outdoor and farm brands—20+ years of building things that ship.
Practical takes on AI, web development, and making technology actually useful for your business.
Most businesses don't need an AI consultant. They need clarity on whether AI solves a real problem they actually have. Here's how to figure that out before you spend a dime.
Read articleAI is genuinely useful in some places and a total waste of money in others. After building AI into real businesses, here's what I've learned about where the line is.
Read articleYour site looks fine. It loads fast. But it's not connected to anything, and that means leads, data, and revenue are slipping through the cracks every day.
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Whether you need AI strategy, a modern web build, or both—it starts with a conversation. Every engagement includes a written AI Readiness Review so you know exactly what to prioritize.
I'm Hank. I've spent 20+ years building brands and products that ship—and the last few years going deep on AI. I'm based in Colorado and I work with good people on things that matter.
I care deeply about how brand and UI work. Simple doesn't mean basic; it means intentional. Every project is a chance to strip away the unnecessary so the essential can speak.
I work across design and development in one place: from AI agents and smart integrations to React builds and WordPress sites. The stack follows the goal. Whether it's a full rebuild or refining what you have, the outcome is the same—clear, functional, and built to last.
Lately I've been building agent-driven flows, full SaaS products, and tying businesses into modern APIs—so what I offer stays in step with what's possible now. But I still build a lot of websites. The difference is that now those sites can do more: automations that connect to your CRM, assistant experiences that stay on-brand, or AI that handles the repetitive stuff so your team can focus.